The State of Equity
the state of equity
We’re still not past the systematic racial challenges and discriminatory culture of the advertising ecosystem. How do we sustain productive discourse and design a safer workplace and culture beyond “black tile tuesday”?
Allyship & Action summits are a source of information on allyship and providing tangible next steps on anti-racism in ad land for all. We don’t want anyone on the sidelines during this moment and in the future. We’ll have workshops and talks designed for scalable and sustainable action.
We’ll connect allies to Black creatives and other allies to learn and continue the conversation. We’re a community first and an industry second. Now let’s connect for TRUE allyship.
Date: 10.29 - 10.30
Time: 12:50 PM EDT - 4:15 PM EDT // 5:50 PM U.K. - 9:15 PM U.K.
Single day pass: $40 // Two day pass: $70
agenda
eastern standard time
12:50 PM- 1:00 PM: Waiting Room Fun
1:00 PM - 1:10 PM: Welcome Remarks
1:10 PM - 1:25 PM: Opening Keynote: Mita Mallick
1:25 PM - 1:35 PM: Q&A
1:35 PM - 1:55 PM: wtf is leadership rn?
1:55 PM - 2:05 PM: Q&A
2:05 PM - 2:15 PM: INTERMISSION
2:15 PM - 2:25 PM: SPECIAL SURPRISE
2:25 PM - 3:00 PM: WORKSHOPS
2:25 PM - 3:00 PM: How tf do we show up for our DE&I leads?
3:00 PM - 3:15 PM: Q&A
3:15 PM - 3:45 PM: Wtf is the state of equity for brands in 2021?
3:45 PM - 4:00 PM: Q&A
4:00 PM - 4:15 PM: Closing Keynote: Serena Abbassi
eastern standard time
12:50 PM - 1:00 PM: Waiting Room Fun
1:00 PM - 1:10 PM: Welcome Remarks
1:10 PM - 1:25 PM: Opening Keynote
1:25 PM - 1:35 PM: Q&A
1:35 PM - 2:05 PM: How tf can CMOs promote allyship in the work?
2:05 PM - 2:20 PM: Q&A
2:20 PM - 2:30 PM: INTERMISSION
2:15 PM - 2:25 PM: SPECIAL SURPRISE
2:25 PM - 3:00 PM: WORKSHOPS
2:25 PM3:00 PM: How tf are brands becoming allies in the UK?
3:00 PM3:15 PM: Q&A
3:15 PM - 3:45 PM Bridging the Gap: The Black Community and Law Enforcement
3:45 PM - 4:00 PM: Q&A
4:00 PM - 4:15 PM: CLOSING REMARKS
speakers
Keynote
Closing Keynote
Sereena Abbassi
Taking our Activism into the Corporate Space
wtf is leadership rn?
How tf do we show up for our DE&I leads?
Wtf is the state of equity for brands in 2021?
workshops
The Come Up
Learn about “The Come Up”, the paths, the journeys, and how these leaders got to where they are.
Moderator: Ashley Andrews, Moxie, Creative Director
Gabrielle Shirdan, McCann, VP Creative Director
Walter Geer, VMLY&R, Executive Creative Director, Experience Design
Ronald Lewis, Diverse Creatives, Co-Founder
For the love of God, can we stop doing the same thing and expecting different results?
#NotMe is the powerful reporting and speak up platform of the future. And by future, we mean now. During this session, we're going to 1) give you a new, PRACTICAL way for every person in attendance to safely and easily speak up and have immediate input/impact in their organizations, 2) call out the fluff and talk-without-action distractions that are hurting both organizations and individuals, and 3) paint the vision of what the very-near-future can and will look like when an employee-owned reporting platform becomes the norm.
LeBaron Meyers, #NotMe, President & Chief Business Officer
Lily Zheng, Diversity, Equity & Inclusion Consultant
Belonging, Workplace Isms, & Equity
Why it matters
Addressing “isms” in the workplace
Your authentic self & voice
Building towards equity
Host: Kristal Cobb, Chegg, Director of Culture Belonging, & Diversity
Steven Anderson Chegg, Operations Manager
Jessica Jaramillo, Chegg, CRM & Lifecycle Marketing Manager
Stephanie James, Chegg, Associate Director of Admissions
White Lady Bootcamp
White Ladies, get ready to decenter yourself. It’s time for bootcamp. Join us as we break down the ways that white women fail the Black women around them, and how they can begin to fix it.
Host: Becky Brinkerhoff, The 3% Movement and Arnold Worldwide, Copywriter
Deadra Rahaman, President VP, Brand Planning, Huge
Where the bias is hiding
10 unexpected places that bias may be hiding in your organization. this workshop will reveal common and standard practices, policies, and protocols that seem objective, but are really perpetuating inequity within your company and greater society. it will get you thinking differently and questioning everything you never thought to think about through a new lens.
How Boutique agencies can be more active in the allyship
Boutique agencies can be just as strong of an ally as any other agency when it comes to diversity and inclusion. Some of the largest impacts on the advertising industry have been made by boutique agencies daring to push the limits of convention - challenging the industry to grow and evolve.
Professional work = Activism
How might you turn your professional work into your activism...without changing your job, without being a jerk, without an insurmountable workload? We'll take you through some of the tips we've learned on our journey of Allyship and Action to be a real change-maker within the space your work in. Making a better world for others but also yourself along the way.
Checking the Fit
Many brands ask where their consumers are, but they never ask where they are as a brand first. How you connect the work is what makes something extraordinary; the magic is in the method. Check the Fit is the process of finding what's true about the brand, what's true about the consumer, and telling the story in the throughline. By asking the right questions, making the right connections, and building the right teams - internally and externally - brands can form true partnerships that will last beyond specific campaigns or projects, becoming a part of the brand's true story.
Keynotes
Closing Keynote
Amber Ruffin
How the Conservative Media Universe undermines Social Justice Activism
How tf can CMOs promote allyship in the work?
How tf are brands becoming allies in the UK?
How tf are brands becoming allies in the UK?
How tf can brands become true allies in the UK?
Bridging the Gap: Black Community and Law Enforcement
workshops
Feeling Safe While Working With A Chronic Illness
In a world built on ableism and setup for a very specific type of person to thrive and win, what does work look like when brands and individuals make space for the entire human experience? In this fireside chat we will be discussing the realities of navigating work while living with a chronic illness and/or a disability, how to advocate for yourself while achieving your work goals and how companies can create a work environment that supports every body.
Hosted by: Nitika Chopra, CEO, Founder of Chronicon,@NitikaChopra + @ChroniconOfficial
Joined by: Imani Barbarin Founder, Crutches and Spice
Use your Voice and Vote!!!
Oge Egbuonu and Jen Sey will discuss the importance and power of using your voice to vote, how it can bring change, why it’s especially important for women and BIPOC. They'll also talk about how individuals and brands can both do their part to encourage voter participation – like the voting PSA campaign Levi’s did with Hailey Bieber and Oge Egbuonu, directed by Oge.
Oge Egbuono, Writer, Producer, Director
Jen Sey, Levi Strauss & Co., CMO
Agencies Must Have Agency
It's always been an agency's role to their client to connect them with the correct audiences. Now, it's more than a responsibility– agencies must actively be pushing their clients to be held more accountable. Join Kenny Mac of Giant Spoon and Daryl Butler of HP as they discuss their collaborative relationship on authentically engaging with diverse audiences that should be accounted for in every campaign plan, and how they're building one for HP right now.
Presented by Giant Spoon
Want to hire more diversely? What’s stopping you?
If you are in a position to search for diverse talent, you’ve likely run into a dead end somewhere along the way. Whether it’s the overwhelming absence of initiatives to increase diversity talent pools, or not getting the necessary support from within the hiring organizations– especially if the diversity quota has been met for the year – there are barriers to entry for these candidates in every direction. This workshop will help us work together to break down the barriers and unlearn the behaviors and biases that have conditioned our decision making so we can intentionally bring talented, diverse candidates in the door and invest in their growth. No buts. No more celebrating minimal quotas. #HumansOverNumbers Hosted and moderated by Jen Hays, President of The Broad Exchange – Allyship & Action’s official non-profit partner, Participants: Hillary Black, MSW, She/Her/Hers: Co-Founder and Executive Coach with PerQ / at Kay & Black Talent Management / Founding Partner at AIR Emily (Hunt) Elyshevitz, She/Her/Hers: Creative Management at Ogilvy & Mather/ Owner/Coach of Tejasa Wellness/ Founding Member at AIR
HBCU Recruiting: Spread the Wealth to See The Wealth
Black excellence is here. It never left. And it thrives at HBCUs across the country. Agencies must invest to benefit from the value of Black ingenuity; otherwise, it’s theft. Join Melony Hughes of the AAF and Adrienne Lucas of The One Club in a discussion on how agencies can be intentional in how they reach and ally with HBCUs.
Host: Adrienne Lucas, The One Club ,Manager, Diversity & inclusion.
Melony Hughes, AAF Mosaic Center ,Senior Manager DE&I
You Got Next: Leveling Up As A Professional of Color.
We’ve all been there. The only person of color in the workplace and Forced to tackle the diversity issues or work on the multicultural accounts. This workshop examines the nuances of navigating the workplace as a person of color and how to make the workplace work for you.
Racial Inequity and Wellness
A conversation on how race-based trauma has impacted the mental health of BIPOC and helpful self-care tools to maintain your well-being under white supremacy.
Rich Miles
The good, the bad and the ugly stereotypes.
We use stereotypes all the time when representing people in our content. They help us get our audience to understand our characters and our brand in an instant. This can be really effective, but when dealing with multiple diverse communities, how do you know which stereotypes are good, which are bad and which are just downright offensive? With society moving forward so fast, how do we keep up with ever changing stereotypes and stop our brands from ever offending the very people we want to impress.
From Gatekeeper to Gateway
A discussion with the creators of Link it Black on turning thoughts into action and using your privilege for good.
Vaibhav Bhanot, LinkItBlack, Experience Designer
Mo Osunbor, Facebook, Associate Creative Director
Alexander Reinoso, Spotify, Creative Director
Nick Elliott, LinkitBlack, Creative Director
http://linkit.black
Presented by Havas Group
wtf does change look like from the Black experience.
How tf will agency leaders be allies?
How tf can the media be allies?
Breakout Sessions
Rich Miles
@diversity_standards_collective
The Diversity Standard Collective, CEO + Founder
summit registration
faqs
Who is invited?
Everyone in the advertising industry from account managers to the c-suites; freelancers, agencies, production companies, brands – everyone.
How much is it?
Pricing: $40 for 1 days, $70 for 2 day pass, if this isn't feasible we have scholarships available above the registration form.
Where will the summit be hosted?
Virtually on YouTube and Zoom.
sponsors
Presenting
Executives
Affiliates
Partners
